09:30 Registration
10:00 Welcoming address
Prof. Dr. Michael A. Herzog (EcoCom Chair)
Prof. Dr. Andreas Geiger (Rector Magdeburg-Stendal University of Applied Sciences)
Prof. Dr. Markus Bick (FG-MMS der Gesellschaft für Informatik, ESCP Europe Berlin)
Virtual models for a sustainable economy?
Moderation: Prof. Dr. Michael A. Herzog
10:10 Think virtually local – the ecology of new economic models
Jesse Marsh (Innovation Policy Consulting USA | Italy)
10:50 Sociality of Online Market Interactions – Challenges and Implications
Prof. Dr. Matthias Trier (Copenhagen Business School | Denmark)
11:30 Coffeebreak
12:00 Welcoming speech
Dr. Michael Schneider (State secretary, Representative of the Federal State of Saxony-Anhalt to the Federal Government)
Does the WEB have a past and a future?
Moderation: Ontje Helmich (Hochschule Magdeburg-Stendal)
12:10 Can the web be turned into a science?
Prof. Mag. Johann Mittendorfer (Johannes Kepler Universität Linz | Austria)
12:40 A Closer Look at Web Archives and Accessibility – Key Ingredients for Sustainable Digital Data Preservation.
Dr. Martin Klein (Los Alamos National Laboratories | USA)
13:10 Lunch break
ICT as a catalyzer for a sustainable development?
Moderation: Dr. Erich Zielinski (Alcatel Lucent Stiftung)
14:30 ICT as an instrument for more sustainability: Why it is not so easy.
Prof. Dr. Drs. h.c. Arnold Picot (Ludwig-Maximilians-Universität München)
15:00 Emerging ICT-Markets: Are they reliable? A story from Berlin.
Prof. Dr. Volker Wiedemer (Magdeburg-Stendal University of Applied Sciences)
15:30 ICT markets are going green. The other story from Silicon Valley.
Florian Brody (Brody & Partner San Francisco | USA)
16:00 Transfer to WorldCafé
Which new solutions does our society need?
Moderation: WorldCafé-Team
16:05 Interactive forum  ”WorldCafé”
The digital research agenda for sustainability.
17:00 Bridge: ICT for Connecting Knowledge and Knowing
Dr. Viktor Dörfler (University of Strathclyde Business School Glasgow | UK)
17:40 Research for the next generation
Evaluation of the interactive forum
18:00 End of conference
19:00 Speaker’s dinner with guests (special ticket)


Friday, 8th of November 2013
10am to 6pm


Vertretung des Landes Sachsen-Anhalt beim Bund in Berlin, Luisenstraße 18, 10117 Berlin




If nations have an ever decreasing influence on globalized digital markets, does the communication medium Internet need its own, homogeneous legal and economical framework? Will the web someday be its own nation? Who will supervise it? How will the seperation of power look like?

Johann Mittendorfer, Johannes Kepler Universität Linz