Jesse Marsh Innovation Policy Consulting USA | Italy
Think virtually local – the ecology of new economic models

Jesse Marsh obtained his BA in Fine Arts at Williams College (USA) in 1975; with the Hubbard Hutchinson Fellowship he moved to Milan to work in the studio of Marco Zanuso, one of the fathers of the Italian school of industrial design, and later as a free-lance designer. In fifteen years of professional activity, he confronted a range of technologies, processes and product sector, from chairs to artificial lungs, and received numerous patents and awards. In the late 1980s his interest shifted to information and communication technologies, participating since then in the research teams of over 35 collaborative international projects funded by the European Union. In different consultancy roles in Milan and Palermo, he worked in learning technologies and teleworking to then broaden his scope to include the relation between the information society and sustainable development, cultural diversity, e-commerce and democratic participation.

Matthias Trier Copenhagen Business School | Denmark
Sociality of Online Market Interactions – Challenges and Implications

Matthias Trier is Associate Professor of IT Management at Copenhagen Business School. He researches phenomena related to electronic communication and social influence effects in social media within and outside the organization with a mixed methods approach that blends quantitative, qualitative and network analytical methods. Example topics include the implementation/appropriation of social media, online participation, framing electronic discourses (e.g. from a management perspective), information transfer, dissemination processes, or bottom-up community emergence as a part of knowledge management initiatives. One special  methodological focus is on developing an event-driven method for dynamic social network analysis (software framework Matthias Trier published in international journals and conferences and worked as project manager in EU and nationally funded research projects.

Johann Mittendorfer Johannes Kepler Universität Linz | Austria
May the web be turned into a science?

Mag. Prof. Johann Mittendorfer studied Business Studies with an emphasis on Business Informatics. He has been university assistant at the Chair of Business Informatics and Manufacturing Industries and since 1987 university teacher at the Department of Data Processing in the Social and Business Sciences of the Johannes Kepler University, Linz. 1995/96 he received a guest professorship at the HTW-Berlin and 1996 to 2001 a Professorship for the graduate programme „Multi Media Art“ at the Salzburg University of Applied Sciences. Since 1999 Johann is lecturer at the Paris Lodron University Salzburg for the department of Communication Science. His research topics include surveillance/privacy, teleworking, regional and tourism information systems, multimedia, eLearning, and use of media in higher education.

Martin Klein Los Alamos National Laboratories | USA
A Closer Look at Web Archives and Accessibility – Key Ingredients for Sustainable Digital Data Preservation.

Martin Klein received his Diploma in Computer Science from the University of Applied Sciences Berlin (2002) and his Ph.D. in Computer Science from Old Dominion University (2011). From 2002 to 2005, he was a scientist at the University of Applied Sciences in Berlin conducting research in the realm of e Learning and mobile computing. At Old Dominion University, he was part of the Web Science and Digital Libraries Research Group and a part-time lecturer in the Computer Science Department. He currently is a Postdoctoral Research Associate at the Research Library of the Los Alamos National Laboratory. His research interests include scholarly communication, digital preservation, temporal aspects of the web, and information retrieval and extraction.

Arnold Picot Ludwig-Maximilians-Universität Munich | Germany
ICT as an instrument for more sustainability: Why this is not that easy.

Arnold Picot is professor at the Ludwig-Maximilians-University Munich and head of the research centre Information, Organization and Management in the department of Business Sciences. Since many years he works in the joint field of new technologies/ICT and society/markets/organizations. He is member of the Bavarian Academy of Sciences and Doctor h.c. of the TU Bergakademie Freiberg and the University of St. Gallen. Furthermore he is member and chair in supervisory boards and advisory committees of various companies and institutions, among others: Wissenschaftlicher Arbeitskreis für Regulierungsfragen der Bundesnetzagentur, Münchner Kreis, Zentrum für Europäische Wirtschaftsforschung (ZEW), Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste (WIK), Fraunhofer IuK-Verbund, Alcatel-Lucent-Stiftung, Eberhard-von-Kuenheim-Stiftung, Sartorius AG, Takkt AG.

Volker Wiedemer Magdeburg-Stendal University of Applied Sciences | Germany
Emerging ICT-Markets: Are they reliable? A story from Berlin.

Prof. Dr. Volker Wiedemer is Professor of Economics at the Department of Economics of the Magdeburg-Stendal University of Applied Sciences. Before, he worked as policy advisor for the VDI/VDE-IT Berlin and as a consultant at the Federal Ministry of Education and Research (BMBF). His research includes among others impact analysis of founding-support measures in the area of ICT, examination of market development of network industries and innovation- and cluster policy.

Florian Brody Brody & Partners, San Francisco | USA
ICT markets are going green. The other story from Silicon Valley.

Florian Brody is an international marketing and digital media specialist with more than 20 years of experience in his field of business. He has been working as an adviser for a huge number of known companies in a wide range of industries. Moreover, he has co-founded several start-ups and has acquired a reputation as an internationally acclaimed speaker. Brody co-invented the first electronic books and built the multi-media market for Apple Austria. Furthermore, he teaches courses in digital media, entrepreneurship and mobile payment strategies at universities in Austria, Germany and the US. He began his career in Vienna where he studied computer linguistics, worked at the Cinémathèque Française in Paris and as a fashion photographer.

Viktor Dörfler University of Strathclyde, Glasgow | UK
Bridge: ICT for Connecting Knowledge and Knowing

Viktor Dörfler is a Senior Lecturer in Information and Knowledge Management at the Management Science Department of the Strathclyde Business School and the director of the Management Development Programme. He gained masters degrees in Mathematical Engineering, International Business Relations, Engineering Education and an MBA from Hungarian universities and holds a PhD from the Strathclyde University. Before joining the Management Science Department, he worked as a university lecturer in Budapest, Hungary. In parallel he continues working as an independent software development consultant with Doctus. His research is focused on two interrelated areas: modeling of personal knowledge and knowing in organizational context, and knowledge-based expert systems and related intelligent applications. His most recent research includes modelling levels of personal knowledge and the design of ‘f-learning’, a new approach to teaching and learning marked by freedom in the post-e-era. Viktor has written a book, three book chapters, a dozen journal papers, and over fifty conference papers in these areas. He is currently designing the first MOOC of the Strathclyde Business School titled “Commercial Awareness for Tomorrow” (scheduled for first run in March).

Michael Hoffmann Magdeburg-Stendal University of Applied Sciences
Dean of Dept. of Economics

Erich Zielinski Director of Alcatel-Lucent foundation for Communication Research

Michael A. Herzog Magdeburg-Stendal University of Applied Sciences
Founder and Chair of EcoCom conference

Michael A. Herzog is full professor for Business Management and IT at Magdeburg-Stendal University. His research is concerned with mobile systems, RFID-technology, knowledge management and e-learning. He founded several international operating IT-enterprises concerning media technology and software development. Michael holds a PhD in information systems and master’s degree in computer science from Technische Universität Berlin. EcoCom 2013 is his 11th conference organized for Alcatel-Lucent Foundation.

Steering Commitee

  • Michael A. Herzog (Chair)
    Magdeburg-Stendal University of Applied Sciences
  • Florian Brody
    Brody & Partners, San Francisco, CA
  • Johann Mittendorfer
    Johannes Kepler University Linz
  • Heinz Friedmann, Erich Zielinski
    Alcatel-Lucent Stiftung for Communications Research, Stuttgart


  • Ontje Helmich
    Conference Communication, Moderation, Head of Organizational Committee
  • Benjamin Hatscher
    Animation and Film Coordination, Head of Media and Design
  • Christian Neumann
    Technology Engineer
  • Adrian Wendt
    Media and Illustration
  • Eric Schmieder, François Bickel
    Administration and Visitor Communication
  • Doreen Behrens
    Financial Officer